Abstract:

Every day, millions of people add life stories with the slogan "Broadcast Yourself" to YouTube, a video sharing site, and offer it to a wide audience. The "Youtuber" that emerged with the opening of YouTube to the user, use the new media field with the motivation to become both popular and make money. It appears that advertising on content posted on YouTube, supporting life stories that include advertising in content, in different ways, YouTube has practices aimed at providing financial profits.             On the other hand, in YouTube videos where personal life stories are included, the use of children, the inclusion of the children’s lives and the use of the child as a tool in achieving financial profits make this field problematic. The presentation of child life experiences by creating content under parent control in a way that accompanies consumption, eliminates the privacy of the child’s life. From here, the "Princess Elif" YouTube page, which has a million and a half members, attracts attention with the product ads added to the child's living area, run under his father's control. In the framework of the study, Princess Elif's YouTube page will be studied with content analysis in light of consumption and child privacy concepts. This study is aimed at studying the consumption phenomenon of the child’s life universe and the privacy that is destroyed by his parents.

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