Özet:

Elements such as values, norms and rules of national culture significantly affect tourists’ behavior, expectations, perceptions. The destination image in the minds of tourists, in neighboring destinations with common tourist and cultural values, provides a significant advantage in the competitiveness of the experience they experience and the value they perceive. Therefore, the study aims to identify from the eyes of visitors of the two neighboring destinations of Kastamonu and Chankırı, the destination image, the level of value perceived and the quality of experience, and to study the dimensions that these two cities are superior to each other. The survey was conducted by a total of 701 people in the city centers of Kastamonu and Çankırı. The results of the analyses were found that the destination image of the city of Kastamonu, the value perceived and the quality of the experience had a significant and positive difference from the city of Chankırı.

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