Özet:

Abstract In recent years, consumers have had a rising interest in cultural values, authentic products and healthy nutrition. Wanting to avoid the monotony of globalization, having easy access to information with technological advances, and better transportation opportunities are some of the factors for this. These consumer motivations have increased the commercial potential of traditional foods. This article discusses the marketing of traditional foods via e-commerce. In this context, we analyzed and compared the 3-year (2018-2020) sales volumes of a business that sells traditional foods via both a physical store and an e-commerce website in Zile, Tokat. We limited the study to 13 products that were sold in the relevant business. According to the results, the e-commerce sales of traditional foods were lower than physical store sales, although with good sales rates. Marketing these products via private e-commerce websites and marketplaces can contribute to the preservation and promotion of culinary culture and its transformation into economic value. Besides, this could help increase development and employment in rural areas.

Anahtar Kelimeler: