Özet:

Abstract The culture of eating out is becoming more and more common all over the world. Restaurant businesses that want to respond to increasing demands and increase their profits focus on customer satisfaction under harsh competition conditions. The restaurant atmosphere, which is an important factor for customer satisfaction, helps to gain loyal customers. The aim of this study is to determine the effect of restaurant atmosphere on satisfaction and revisit intention. For this purpose, data were collected from customers of a luxury restaurant through online and face-to-face surveys. 429 customers participated in the research. The data were analyzed with the SPSS program. The results showed that many sub-dimensions of restaurant atmosphere had an effect on satisfaction and revisit intention. The layout dimension of the restaurant atmosphere did not have an effect on satisfaction, and the lighting dimension did not have an effect on the intention to revisit. The data obtained from the research show that restaurant atmosphere is an important factor for satisfaction and revisit intention. This is a result that should be taken into account by restaurant operators and managers.

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