Özet:

In order to demonstrate the value that give to society and the environment, the activities that they carry out taking into account the expectations of the society are considered necessary in the creation of corporate reputation and in raising the current level of corporate reputation. KSS and corporate reputation concepts play an important role in being able to advance their competitors in the market in which operate and make a difference in the eyes of the community. Globalization and advancing technology make it easier for people to access information and make it easier for society to track the business and social activities that enterprises carry out. This situation increases the importance of the KSS and corporate reputation concepts. In the study, in addition to the scan of the area, the press newspapers and social media were also studied. In the first part of the study, the definition of the KSS, the historical development and areas of activity in Turkey and the world were addressed. Examples are also included in the KSS projects implemented by companies. The second section describes the concept of corporate reputation, the process, the measurement and the factors that make up this concept. In the third section, the study was carried out in the field of analysis of the work that measured the interaction of KSS and corporate reputation along with the subdimensions. These measurements are interpreted in the last section by collecting the statistical data obtained as a result. As a result, there is a positive relationship between these two concepts; KSS and corporate reputation concepts are positively influenced by each other.

Anahtar Kelimeler: