Özet:

In recent years, the reputation of corporations has been damaged due to frequent financial crises and company scandals. Consequently, the importance of reputation management has been increasing day by day. Therefore, variables that can play a role in increasing and sustaining corporate reputation have been investigated; these variables are ethical leadership, ethical culture and corporate social responsibility. The literatüre review revealed that especially the concepts of ethical leadership and ethical culture have not been related to corporate reputation yet and that more studies should be done in this area. In the theoretical model, ethical culture, ethical leadership and corporate social responsibility are presumed to have a significant and positive effect on corporate reputation. In addition, it is assumed that ethical organizational culture will play a partial mediator role in the relationship between ethical leadership and corporate reputation. Finally, the limitations of the study and suggestions for future research are presented.

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