Özet:

Marketing is an important tool for all the products and companies to promote their product to the potential buyer. The companies are spending lots of funds for introducing Environment Friendly Fast Moving Consumer Goods (EFFMCG). EFFMCG may save lot of wastage to the environment and also to promote their product in good manner. There were lots of studies were discussing about the branches of green marketing like, Environmentally Friendly Products, Buyer Awareness of Green Marketing, Buyer Recognition of Green Marketing, Eco-Friendly Product, Buyer Behavior relating to Green Marketing, Factors Influencing Buying Green Products. This study analyzes the recognition of Environment Friendly Product buyers with special reference to Fast Moving Consumer Goods in Tirunelveli. The researcher has collected 40 samples for this research work using purposive sampling; Chi-square analysis tools were used in this study. Out of 24 analyses except two analyses all other analysis are accepted.  

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