Özet:

The website of a long-term care home is the face of the organization, providing not only a snapshot view of the home’s programs and services, but also an insight into the organization’s vision, mission, policies, and culture. The website provides information—either purposefully or inadvertently—about the manner in which the organization responds to diversity among its residents. Guided by an intersectional analysis, this study uses content analysis to examine websites of long-term care homes run by companies, municipalities, and not-for-profit organizations in two provinces in Canada to understand how these websites demonstrate inclusion towards ethnoculturally diverse and LGBTQ older adults. Findings of the study indicate that these long-term care home websites showed very little inclusion of LGBTQ and ethnoculturally diverse older adults in the information provided on their website. Key Practitioners Message Practitioners in long-term care homes (LTCHs) need to engage in a process of reflection, organizational change, and training to improve inclusion and support of ethnoculturally diverse and LGBTQ older residents. There is a need to provide culturally and linguistically relevant services for diverse LTCH residents. Residents’ councils should aim to include and represent the needs of diverse older adults. LTCHs need to evaluate the communication material on their websites to see if it adequately reflects the functioning of the home. Websites should reflect the inclusion of diverse older adult populations through attention to language, images, and messaging.

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