Özet:

The enormous growth of internet gave birth to a sign language in digital textual communication called emoticons, which late evolved to present colorful emoji�s. Now emoji�s have become the shortest way of expressing feelings in textual communication. The aim of this study was to find the impact of emoji�s on people�s language, thoughts and expressions in social media, and their day-to-day life. The tools used in this research was questionnaires. Data was represented graphically. Total of 130 participants between the age group of 16-35 participated. The result of the findings highlighted that increased use of emoji�s in digital communication on social media has transformed it into a type of colorful friendly interface, besides reducing the use of written language on social media. Emoji�s serve as a tool which express a person�s expression, thought and feelings in text messages. And it has now turned into a necessity without which conversation seems boring and less colorful.

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