Abstract:

The aim of this study is to examine how employees might become more engaged at work as a result of digital transformation, which is accelerating with the pandemic process in the digitalizing business sector. The link between the two variables was anticipated to be positive, and the investigation validated this assumption. The variables were subjected to factor analysis without regard for the relationship between them, and components were found that were both similar to and dissimilar to those found in the literature. One of these sub-factors that has a significant impact is employee digitization. The level of job engagement is influenced by employee digitalization rather than the organization's digitalization. Only this subfactor appears to have a major impact on employee concentration and excitement. The differences of the variables in terms of demographic groupings were explored except for the hypothesis test. In terms of organizational tenure, there was a considerable difference in work engagement. The relationship between tenure and job engagement has been demonstrated to be linear using difference tests, implying that as tenure increases, so does employee work engagement. A digital research panel was used to reach a total of 326 white-collar individuals for the study. Data was collected in April, May and June in 2021. The research findings are generalizable because the employees were chosen at random from a representative sample of Turkey.

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