Özet:

Today, tourism is becoming more and more the main sector of the economy by generating financial income and creating opportunities for new jobs. However, as one of the sectors where the economic growth of the country is expected to be concentrated in the future, tourism has still not found itself in genuine sectoral development. One of the many problems that Kosovo's tourism economy faces today is the identification of a genuine tourism product development strategy, as well as the use of marketing strategies, which will orient towards the sustainable development of tourism. In times of market economy, unfavorable fiscal policies in Kosovo often become an obstacle to the development of tour operators, even when they have the capacity and potential for development. Kosovo's tourism economy, in particular, and the economic sector in general are dominated by small and medium economic operators, while large economic operators are still in the process of privatization, therefore it is required to find a favorable sector strategy which in long-term period will ensure the sustainability of tour operators, offering a diversified tourism product.

Anahtar Kelimeler: