Abstract:

Abstract In election periods, politicians make use of many communication tools. One of these tools is social media. Social media is used in election campaigns where it is a tool that can reach less cost and faster. In this study, Twitter usages of Elazığ municipal candidates were examined in 31 March 2019 Local Administrations Election. The main purpose of the study is to determine whether the municipal candidates actively use Twitter, a social media tool during the election campaign. Content analysis method was used in the research. The shares of municipal candidates who had personal Twitter accounts during the campaign were analyzed. According to the findings, most of the candidates for Elazığ municipal did not actively use their personal accounts on Twitter during the election. Most of the municipal candidates were found to be insufficient to inform the public through social media.

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