Abstract:

This study aims at learning nature of the relationships between the concepts of the emotional intelligence, organizational culture values and creative behaviors of the members of organizations operating in the digital marketing sector, which is rapidly developing in Turkey. The research is carried out with quantitative method and correlational research design. Research data was obtained from 201 respondents. As predicted, a strong and positive relationship was found between all three basic research concepts. In addition, it has been understood that the sharing of bureaucratic, supportive and innovative cultural values is at a similar rate and emotional intelligence has a very strong effect on the creative behavior of employees. It is also understood that the creative behavior of the employee will increase depending on the adoption and sharing of organizational culture values where they work. In this context, it is a remarkable result that the perceptions of emotional intelligence and organizational cultural values are much higher in women than in male employees. It is also clear that for organizations to be innovative, they need to encourage creativity and create a culture suitable for this.

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