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KÂR AMACI GÜTMEYEN KURUMLARDA PAZARLAMA FAALİYETLERİ

2006

Journal:

Current Perspectives in Social Sciences

Author:

Abstract:

Pazarlama bilimi son zamanlarda hizmet, örgüt, yer, kişi ve fikirler gibi daha önce pazarlamaya konu olmayan diğer pazarlama objelerini de içine alarak kapsamını genişletmiştir. Bu yeni sayılabilecek pazarlama konularından biride kar amacı gütmeyen kuruluşların pazarlanmasıdır. Pazarlama araçları kar amacı güden sektörde olduğu gibi kar amacı gütmeyen işletmeler içinde değişik yararlar sunabilmektedir. Dolayısıyla bu araştırmada, kar amacı gütmeyen kurumlar için yararlı olabilecek pazarlama yöntem ve tekniklerine değinilerek bir pazarlama altyapısı oluşturulmaya çalışılacaktır.

Keywords:

null

2006

Journal:

Current Perspectives in Social Sciences

Author:

2006

Journal:

Current Perspectives in Social Sciences

Author:

Citation Owners

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Current Perspectives in Social Sciences

Field : Filoloji; Sosyal, Beşeri ve İdari Bilimler

Journal Type : Ulusal

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Article : 1.402

Cite : 9.048

2023 Impact : 0.228

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KÂR AMACI GÜTMEYEN KURUMLARDA PAZARLAMA FAALİYETLERİ

2006

Journal:

Current Perspectives in Social Sciences

Author:

Abstract:

Keywords:

null

2006

Journal:

Current Perspectives in Social Sciences

Author:

2006

Journal:

Current Perspectives in Social Sciences

Author:

Citation Owners

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Current Perspectives in Social Sciences

Metrics

User Guide

Menu

Mendeley

Endnote

KÂR AMACI GÜTMEYEN KURUMLARDA PAZARLAMA FAALİYETLERİ

2006

Journal:

Current Perspectives in Social Sciences

Author:

Abstract:

Keywords:

null

2006

Journal:

Current Perspectives in Social Sciences

Author:

2006

Journal:

Current Perspectives in Social Sciences

Author:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Current Perspectives in Social Sciences

Metrics

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.