Abstract:

Mass communication means are the main news, information and entertainment channels of people. With the changes that the digitalization began, these instruments changed, transformed and added new ones to its body. The new media media media has played a key role in people’s socialization, relationships, access to news, information and entertainment. The social media that provides dual-sided communication between the publisher and the audience can ensure that the content is changed or edited immediately. The most common content on social media is visual content. In particular, photos are often used in the point of presenting, expressing and building the user’s social identity. The food photos are one of the elements that most contribute to the image that is desired to be created about the identity in this context. With the Instagram photo sharing feature, it makes a significant contribution to users in this area. In the framework of the study, the photos that appear in the search on Instagram with the #food tag have been examined in the contents and the posts have been analyzed in an indicative perspective. In the solution, it has been studied whether the sharing has an image and aesthetic contribution to the person’s profile, whether the sharing creates or not the album at the consumption point.

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