This study aimed to examine the effect of service quality and incentives on satisfaction and motivation of student athletes at the Education and Sport Training Center (ESTC) during the Covid-19 pandemic. This study was conducted with a mixed method. The study participants were 33 athletes in the ESTC Yogyakarta, Indonesia from 5 sports which were taken by total sampling. Data were analyzed using Structural Equation Modeling. It was found that there was an effect of service quality on satisfaction P-values of 0.024 < significant 0.05, incentives had no effect on satisfaction. P-values were 0.055 > significant 0.05, athlete satisfaction had an effect on the motivation of athletes P-values were 0.001 < significant 0.05, and incentives have an effect on the motivation of athletes with P-Values of 0.008 < from a significant of 0.05, and the quality of service has an effect on the motivation of athletes of P-Values by 0.008 < significant of 0.05. This study concluded that service quality has a significant effect on athlete satisfaction and motivation to train, and incentives and satisfaction have a significant effect on athletes' motivation to train, but incentives have no effect on athlete satisfaction
Dergi Türü : Uluslararası
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