Özet:

The competition between countries has made it possible for the regions and cities to reach competing positions with the countries that are aware of the potential they have over the country’s size in recent period, and to mark them in the forefront. With this competitive situation, the regional reflection of the cities and the dynamics that move the cities began to be sufficiently perceived by the bureaucratic and local stages, new and systematic change has also opened the door. In this context, Erzincan, the most open to development and change city of the TRA1 Level 2 region, which has a competitive potential, has a huge potential with its climate and geographical conditions. The convenience of transport conditions, the proximity to the points of connection with the major cities, the possession of some commercial advantages, the basic arguments for the development and branding of the city are sufficient. With the fact that the local dynamics of the city are in a new structure recently, the city hosts many activities, the change is possible to see in the modern face of the city. Again, the work of regional development organizations and local organizations has accelerated the development of the Erzincan to become the center of attraction in the region. In the study, the event of branding in terms of competitiveness of the city of Erzincan is reflected in the city's socio-cultural life and how much it can develop these possibilities, the activities carried out in the city in the process of being a brand and what scientific and dynamic support can be provided through this process. The study is conducting a scan of domestic and foreign literature on the subject, and it is also analyzed in light of the various data of Erzincan or the subject.

Anahtar Kelimeler: