Abstract:

The museums established in the name of the preservation, exhibition and forwarding the information about their past lives to the present and to the future, constitute an important part of cultural tourism. However, determining the experiences that visitors experience in the process they are in the museum is important in the direction of increasing the effectiveness of the museums. On the other hand, the museum managers also need to evaluate the practices and policies of experience they offer in the museums. This makes it possible to compare the experience perceptions between the visitor and the museum management and to create healing policies. The main objective of the current work is to evaluate the experience of the museum from the point of view of the managers and visitors. For this purpose, the museum management practices have been evaluated by the talks with 30 museum managers associated with the Ministry of Culture and Tourism; the visitors’ experiences have been evaluated by a total of 1037 comments received from the relevant museums’ Trip Advisor platform. The data is subject to content analysis. The museum directions have found that the experience perception of the visitors’ findings is similar, the experience often perceived and presented is an educational experience. The museums also offer entertainment, aesthetic and escape experiences, and the museums visitors experience these experiences, but these experience presentations show that there are areas that need to be developed, especially with the use of effective multi-sens and technology.

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