Özet:

Today, the diversity of communication technologies has driven various activities in the field of public diplomacy. Diplomacy, which has manifested itself through wars and military strategies since ancient times, has reinvented itself to adapt to the needs of the contemporary era. Technological advancements have had a global impact on nations, enabling them to engage with the public and conduct their via digital platforms. This study examines the evolution of public diplomacy, how public diplomacy is implemented in the field of digital diplomacy, and conducts a literature review on the implementation of public diplomacy via Twitter. Subsequently, the official Twitter accounts of the Ministries of Foreign Affairs of Türkiye Germany, and France were then analyzed comparatively using the content analysis method, considering the period from 15.11.2022 to 15.12.202. The findings of the study show that the French Ministry of Foreign Affairs is more active on Twitter. In addition, when looking at the tweet topics categorized to the content analysis method of the Ministries of Foreign Affairs, it was found that the most shares were in the explanation/information category. For the posts examined in dialogical communication, it was found that the Ministries could not adequately engage the dialogue cycle and they generally shared informative posts to keep visitors on the page and ensure repeat visits, and they made explanations about the usefulness of the information.

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