Özet:

When female consumers do not like their bodies or certain parts of their bodies, they can sometimes use clothing to hide them, make them look good and turn their negative perceptions into positive ones. The collar is the most important highlighting element that brings focus to on the outfit in the clothing design. When the collar is evaluated with the line element, which is one of the design elements, it can have various effects on people while revealing the product. These effects include depth, width, movement, shortening, stretching and so on, which can be sorted in the format. It is known that people have face shapes such as oval, square, round, rectangular, triangular and heart. It is believed that neck forms have different effects on people according to their face shapes. The purpose of this study is to determine how female consumers perceive the neck forms that are suitable for own their face shapes and to contribute to the design processes of fashion designers with the results obtained. The method of the study is the screening model, one of the quantitative research designs. The instrument used to collect data is the survey. The population of the study consists of 423 female lecturers working at Niğde Ömer Halisdemir University. The sample consisted of 73 female lecturers who participated in the survey according to the criteria set in the criterion sampling method. The data were analyzed using SPSS (23.0) statistical program by performing reliability and frequency analysis. Among the results of the study female lecturers have oval and round face shapes and often prefer round, bicycle and V-neck forms in daily life. When the effect of face shape on the perception of neck forms is evaluated with the line effect, which is one of the basic design elements, it is concluded that the line effect has different effects on female lecturers, such as narrowness, width or length.

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