Abstract:

Aim: The aim of this research is to identify the expressions reflecting the sustainability of tourism in Turkish and Spanish languages through Youtube, that is one of the social networking applications. Method: The data obtained in the research were compiled by means of document review and content analysis by relating to the social, environmental and economic dimensions, which are the three basic dimensions of sustainability. Results: As a result of the research, it was found that the use of environmental expressions was more concentrated in the videos analyzed in both languages, while the use of economic expressions was less concentrated compared to other dimensions. While expressions related to supporting local products, the impact of tourism on income and development, employment opportunities in tourism, certificates used in tourism, joint action of stakeholders, waste management and the diversity of existing tourism are often included in Turkish and Spanish languages, the expressions climate and temperature, energy use and saving, carbon emission and CO2 reduction come to the fore. It has also been found that Youtube also addresses environmental problems in tourism, the problem of seasonality, the inability to generate sufficient income, the all-inclusive system and employment problems. Conclusion: Today, digital technologies have become one of the indispensable elements of the tourism sector, as in most sectors. Digital technologies are often used in the tourism sector to ensure customer satisfaction and loyalty. In this context, the data obtained via Youtube allows the sustainability in tourism to be evaluated from a different point of view. In addition, various suggestions were presented to tourism stakeholders for the problems identified in the videos.

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