Abstract:

Employee retention is actual challenge in hospitality sector. The purpose of this paper was to examine what job-related aspects are perceived important by employees in Croatian hospitality sector and if there are significant generational differences. Data was collected through and online questionnaire from July to August 2022 and analyzed with descriptive statistics. Results show GEN X perceives good work life balance, salary and job security and interpersonal relations as the most important factors. For Gen Y the most important aspect is salary and job security, followed by good interpersonal relations and good work-life balance. Gen Z equally cares about salary and job security, good interpersonal relations and low stress levels at job. Generational differences have been found but they are not significant. An important finding is that all generations perceive all factors as highly important. Employees care about fair wage and decent working conditions, work-life balance and interpersonal relations, they appreciate career development opportunities and more autonomy. This should be taken into account by hospitality managers to create high-quality jobs and improve employee retention.

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