Abstract:

With the developments in the field of information communication technologies (ITT), the exchange of products that require "send in the same day" has become possible via the internet. Individuals, without changing their physical environment, can access online supermarket applications and food products suitable for instant consumption every hour of the day. Although COVID-19 is today the biggest factor in the online market trading process, the research of the subject literature has shown that the social demographic characteristics of individuals, the tendencies to use the internet and the urban factors in their surroundings are the main reasons for the online trading. In the study, the relationship between the online market purchasing preferences of individuals in the province of Chankaya and the locations of retail markets and the availability conditions was studied. Online survey data and spatial data are analyzed to findings. The data obtained by the survey has been tested by the specific statistical tests. The results of the analysis have identified the variables that are statistically meaningful in relation to online market trading. Market locations in the district have been used for service areas for pedestrian and vehicle. The accessibility to the markets has been analyzed with the help of the trending and transport networks in the district. At the end of the study, the survey data found that there was a statistically meaningful relationship between the online market shopping preferences, the gender of participants, the years of residence in their neighborhoods, the difficulty of accessing the markets and package transportation and the ban on the street. Market services areas and space analysis in the scope of accessibility have found that there are no markets in the districts of Ahlatlıbel, Alacaatlı, Beytepe, Konutkent and Koru where the residential areas are located in the southwestern direction of the district of Çankaya and there are no markets where individuals can reach by foot. In the district of Çayyolu, Dodurga, Hilal, Keklikpınarı, Kırkkonaklar and Yaşamkent, some market locations are located between 20 and 35 percent of the trend value.