Abstract:

In recent years, the travels of tourists to experience foods unique to a region have been increasing. In particular, products with gastronomic features can play a decisive role in the travel decisions of tourists. All of these activities are evaluated within the scope of gastronomic tourism. Thanks to the registration of gastronomic products with geographical indications, the images of tourism destinations are strengthened and tourism activities are developing. This study was carried out to examine the attitudes of domestic tourists towards geographically indicated products. In the study, data were collected electronically from 413 individuals aged 18 and over who visited various destinations in Turkey and purchased geographically indicated products; 401 usable forms were included in the study. Descriptive statistics, t and ANOVA tests were used in the analysis of the data. The results of the analysis revealed that the attitudes of the participants towards geographically indicated products were generally high and that the attitude differed significantly according to the age variable. In the study, it was also concluded that the presence of geographically indicated products and geographical indication registration are important factors that affect destination preference and purchase intention.

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