Abstract:

Dental tourism is one of the foreign exchange earning services in health tourism. Turkey, Hungary, Mexico and India are among the prominent countries with dental tourism services in the world. For this reason the treatment services offered by these four countries, origin of dental tourists and dental tourism revenues are investigated in the scope of this research Embedded theory, one of the qualitative research methods, was preferred in the study. As a data source, comments specific to Turkey, Hungary, Mexico and India on the whatclinic platform were used and the current situation of the countries was analyzed. After examining 42 clinics in Whatclinic that received thirty or more comments, 2531 comments were converted into excel files with the pyton program, the data divided into categories by creating subcodes with an excel macro, and graphed with R studio. According to the findings, the most preferred treatments include the combination of two or more operations, while the pedodontics department seems to be a preferred branch only within the scope of diaspora tourism. As an important contribution of the study diaspora tourism, , has a serious effect on the formation of dental tourism demand. As a result, in the light of the findings, it is thought that it may be important to prefer customized strategies for branches in market diversification activities within the scope of dental tourism hence diaspora tourists can be selected as the target audience.

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