Özet:

The level of awareness of media messages on individuals is increasing day by day. In the information-communication age, social impact-themed and planned activities gained importance in this context. Various public service announcements are prepared to raise awareness of individuals and to encourage them to provide social benefits. Public service announcements prepared by public institutions for different fields and purposes is find their place in traditional and new media communication channels. It is expected to appeal to the subconscious of individuals and to mobilize individuals when needed from the broadcasted public spots. The research is very important in terms of understanding the social impact of public service announcements on university students and learning their attitude towards these messages. In this research, it is aimed to determine the meaning and action of the university students with the meaning created by the public service announcements. In addition, it is aimed to determine how message codes are received by university students. Within the framework of this purpose, reception analysis was carried out using in-depth interview method with university students. In the findings, it has been determined that the public service announcements shown to university students do not have a social impact in terms of content and broadcast policy. It has been understood that the public service announcements prepared with a simple and limited plot are insufficient to prompt university students to action. It has been concluded that the presence of relevant public service announcements on social media platforms and gamified applications will be more effective for university students.

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