Özet:

In this study, the consumption of pepper paste, consumption preferences and the factors affecting the consumption of pepper paste in Bahçe district of Osmaniye province were discussed; In addition, the relationship between pepper paste consumption and some socio-economic characteristics was investigated. In the study, a survey was conducted with 160 family members by using the Convenience Sampling Method, which is one of the Non-Probability Sampling Methods. The relationship between the consumption of pepper paste, working status of the mother and the living place of the family was revealed by the chi-square analysis. The factors taken into account in the supply of pepper paste were examined using a 5-point Likert scale and analyzed by finding the mode. The Kruskal-Wallis and the Mann Whitney-U tests were used to determine the relationships between the issues that consumers pay attention to when purchasing pepper paste and some socio-economic characteristics. According to the results of the study, it was determined that there was a significant relationship between the dark color and freshness of the pepper paste and the gender, and between the consistency and the monthly income. While all consumers who see the packaging as necessary because it provides protection, prefer packaged pepper paste, all consumers who want to see and buy pepper paste prefer unpackaged pepper paste regardless of protection.

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