Abstract:

Social media, entered to our lives and gained a considerable ground in conjunction with the information technology, is the communication platforms that a lot of users at all ages are using for different objectives such as making friends, communicating with other users, getting information, sharing their knowledge and experiences and spending their leisure times. Due to the very popularity of social media among customers in the last few years, it has become a need for businesses to use social media tools such as Facebook, Twitter, Goojet, LinkedIn, blogs and YouTube for their marketing objectives like communicating with their target customer groups, augmenting brand awareness, creating brand engagement. The aim of this study is to take the attention of the businesses intending to implement social media marketing to the sustainable social media marketing and to display the significance of the measurement of the effectiveness social media marketing implementations. For that reason, the issues related with social media marketing, its significance, the strategies that should be implemented for sustainable social media marketing and how the effectiveness of social media marketing should be measured, are explained.METHODS: RESULTS: CONCLUSION

Keywords: