Abstract:

In today’s society, the need for increased income that can be spent has increased the demand to meet the needs of eating and drinking outdoors. This increase in demand has also affected the number of food and beverage. This increasing competition environment has made it necessary for to provide an integrated service that will address all the senses of consumers except the needs of just eating and drinking. At this point, one of the important variables in influencing consumer decisions was the restaurant atmosphere. As the use of social media is increasingly spread throughout the base, the use of social media tools can lead the business to higher points. This is why, especially in recent years, social media activity has become quite important for. The aim of this study is to explore the relationship between consumers' perception of the restaurant atmosphere and social media sharing. The research was carried out in a theme restaurant in Kastamonu for two months. A total of 400 participants have been surveyed. Research has found that the restaurant environment affects social media sharing.