Özet:

Today’s extreme global competitive environment has greatly increased the importance of the customer. In this environment, the representative of the customer, the relationship between the customer and the business (order receipt, order tracking, negotiating with the customer on order, delivering the product to the customer, etc.) As a result, it has become a strategic position in the business. This study also examined professional knowledge expectations from the customer representative candidates of ready-made clothing companies. The research began by examining the contents of the customer representatives of 77 on the human resources website www.kariyer.net. There were 11 closed clothing companies with the human resources managers. Using the data obtained from these two sources, a survey is designed to determine the characteristics that the customer representative should have. A sample group consisting of 99 ready-made clothing companies was then identified for the application of the survey. The data obtained through the survey was submitted to analysis. The results of the analysis have come to the following conclusions: all ready-made clothing find it very important that the customer representative, the communication ability is advanced and the level of foreign language is high. Also the most important expectations from the customer representative of ready clothing accordingly; customer relationship management, deadline tracking and order management (order creation, order tracking, etc.) They have sufficient knowledge about them.

Anahtar Kelimeler: