Abstract:

One way to maintain a position is how to meet customer satisfaction in a business-to-business context and build buyer-supplier relationships. There are many factors that influence customer satisfaction in the context of business to business and build buyer-supplier relationships. This paper aims to design a more comprehensive supplier relationship performance measurement (SRPM) model with the buyer's perspective and the supplier's perspective. The proposed SRPM model to make it easier for manufacturing companies to measure the performance of the established buyer-supplier relationship. The research method uses interviews and questionnaires to supply chain actors in manufacturing companies and validated by supply chain management experts. The resulting design model for measuring SRPM uses several factors including cost, quality, lead-time, flexibility, trust, power, transparency, communication, commitment, economic sustainable, social sustainable and environmentally sustainable. The proposed model is implemented directly into manufacturing companies using the Analitycal Hirarchy Process (AHP) method. The results obtained look at the total final value of the supplier-buyer relationship and do the mapping with the SRPM matrix model.

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