Abstract:

The purpose of the current study is to investigate the relative impacts of consumers’ concerns for environment, personal health and money on various forms of pro-environmental consumption, namely simple buying, green buying, energy saving and recycling. Furthermore, the paper aims to investigate interrelation between those forms of pro-environmental preferences and actions. Data was collected through a survey on a sample consisting of high-educated 271 consumers living in Turkey. Results revealed that, environmental concern, a widely recognized antecedent, did not foster all forms of pro-environmental behaviors while it had a weak, but still significant effect on green buying and energy saving. Simple buying was promoted by only economic concern. Finally, and importantly green buying was found to be promoting the other pro-environmental actions at the following stages of the consumption process such as energy saving and recycling.

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