Abstract:

In terms of ınstitution and managers, institutional reputation increasingly stands out as a factor which gains value. The benefits of being reputable to institutions,revealed that the creation of an institution reputation and continuation should be a strategic necessity. At present, identification of institution strategy and implementation in process, any of the parameters taken into account in the implementation is also institution reputation. Obtaining and maintaining institution reputation is mostly based on relationship between the organization and, the employees of that institution. Institution reputation is a result of effective communication with employees and shareholders, employees have an important place in managing the reputation of the institution,. employees of institution play an active role in all the process from the beginning to the presentation of products and services. Attitudes and behaviors in situation which is communicated with employees and shareholders affect perception and assessment against organization. employees who consider himself that part of the institution with high motivation and morale, also make himself valuable plays a positive role in relationship of organization’s shareholder Reputation of institution is what is a mirror of events in this institution.Having qualified management and quality employees makes it different from its competitors. Agency developing the reputation acquired stronger position in their negotiating in the labor market. Institution with high reputation high ,reach easier to financial opportunities. they are tolerated in the negativity that may arise in the relationship with shareholders. They have been successful in crisis and risk management. Reputable institutions attract more qualified workforce and provide higher production. They can show skilled labor in institution. They can market higher prices their products or services. Thus, they are able to obtain significant advantages over competitors. In this study it has tried to demonstrated that corporate reputation is an affective element on organizational commitment. With This assumption description of the organizational commitment, institutional reputation, components and their relationships with each other are analyzed in literature. Institution reputation and the concept and components of the organizational commitment was first examined. In studies made the concept definition and component different cultures of the countries, ıt is analyzed that scale is understandable, worldwide, and the components of the scale of assessment that they have developed Fombr and friends. An overall evaluation of the base of reputation is based on trust. Confidence to institution strengthens the credibility and reputation of the institutions. To trust on institution, first of all the activities of the organization should be open. The aim is to declare the vehicle and goals in a transparent manner. It reflects the selfconfidence of institution.. Institutions also should take into criticism from internal and external stakeholders. It must demonstrate a clear and definite principles of the activities in which and should adhere to this principle. ınstitutional trust, represents the belief that comply with the shareholders of the organization's ethics. Reliable to institution is also the credibility of the institutions provided by the employee. The most important element is mutual obligation , oath in the formation of confidence to employees work and mutual obligations. Respect, sympathy , admiration constitute the reputation of an institution so ıt must be qualified product and service. When products are perceived as qualified, the point of view can change for shareholder. For this, it is necessary to offer the high quality products and services. Offered products and services show positive experiences related to the changing viewpoints of the stakeholders in the institution . O

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