Abstract:

The crypto currency market, which has recently become increasingly popular in our country as well, including crypto currencies such as Bitcoin and Ethereum, has attracted attention of academics both internationally and nationally. For the adaptation and development of this market, which is one of the last rings of the financial context of global change, both businesses and societies need to take the necessary steps as a visionary. In this situation, the basic building blocks of knowledge, awareness and usage in a society are citizens and businesses. In this context, this research has two main studies. The first study aims to measure the awareness and attitude of Turkish society about the crypto-currency market, while the second study's aim is to examine the motivation of enterprises using crypto money in Turkey. In line with these main objectives, 154 surveys and 10 online interviews were conducted respectively. In the discussion and conclusion of the findings obtained, various inferences and suggestions were made on the triple scale of individual-businesssociety

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