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  Citation Number 4
 Views 60
 Downloands 26
Schwarzt’ın Sosyal Değerler Modelindeki Bireysel Değerlere Göre Tüketicilerin Çevreye Duyarlı Tüketim Davranışlarının İsimsel Lojistik Regresyon Analizi İle İncelenmesi
2020
Journal:  
MANAS Sosyal Araştırmalar Dergisi
Author:  
Abstract:

Tüm dünyanın yaşadığı çevre sorunlarının anlaşılması ekolojik bir bakış açısı gerektirse de bu sorunların yaşanmasındaki insan etkisi dikkate alındığında, davranışlar üzerinde etkisi olan değer yapılarının incelenmesi gereklidir. Bu kapsamda, bu çalışmada, Schwartz Değerler Ölçeği” olarak bilinen ölçeğin ikinci ekseni olan bireysel değerler boyutundaki “Kendini Aşma” ve “Kendini geliştirme” değer öbekleri kapsamındaki değer yapılarının; Tasarruflu tüketim, Geri dönüşüme destek verme, Çevreci satın alma davranış eğilimi sınıflarındaki Çevreye duyarlı tüketim davranış eğilimlerine göre sınıflandırılması amaçlanmaktadır. Bu amaçla, “Evrenselcilik” , “İyilikseverlik”, “Güç”, “Başarı” ve “Hazcılık” değer yapılarının çevreci davranış tipleri üzerindeki etkisinin anlaşılması amacıyla ABD’deki bir üniversite öğrencilerinden kolayda örnekleme yöntemiyle toplanmış 203 veriye İsimsel Lojistik Regresyon analizi uygulanmıştır. Elde edilen model ile tasarruflu tüketim eğilimli bireylerde, çevreci satınalma eğilimli bireylere göre; evrenselcilik ve başarı değerlerinin negatif yönlü; iyilikseverlik değerinin ise pozitif ayrıştığı; geri dönüşüm desteği eğilimli bireyler ile tasarruflu tüketim eğilimli bireylerin ise bu değer yapıları açısından ayrışmadıkları anlaşılmıştır.

Keywords:

Schwarzt’s Social Values Model Individual Values Review of Consumers’ Environmentally Sensitive Consumer Behavior with a Nominated Logistic Regression Analysis
2020
Author:  
Abstract:

Although it requires an ecological perspective to understand the environmental problems of the whole world, it is necessary to examine the value structures that have an impact on behaviors considering the impact of the human in these problems. In this study, the value structures "Self-transcendence" and "Self-enhancement" value groups in the dimension of individual values, which are the second axis of the scale known as the Schwartz Values Scale; Environmentally conscious consumption behaviors trends according to as Conservative consumption, Recycling supporting and Environmental purchasing behaviors is aimed to be classified. In order to understand the effect of value structures such as “universalism”, “benevolence”, “power”, “achievement” and “hedonism” on environmental behavior types; A total of 203 data were collected from a university student in the USA using Multinominal Logistic Regression Analysis. According to obtained the model, the individuals who are in the tendency of Conservative consumption according to the individuals who are in the tendency Environmental purchasing behaviors, about values "universalism" and "success" impact on negative; but value "benevolence" as positive; however, it is understood that individuals who are tendency to recycling support and individuals who have a tendency to save consumption do not differ in terms of their value structures.

Keywords:

Investigation Of Consumers Sustainable Consumption Behaviors By Multinominal Logistic Regression Analysis According To Individual Values Where Schwartz's Social Values Model
2020
Author:  
Abstract:

Although it requires an ecological perspective to understand the environmental problems of the whole world, it is necessary to examine the value structures that have an impact on behaviors considering the impact of the human in these problems. In this study, the value structures “Self-transcendence” and “Self-enhancement” value groups in the dimension of individual values, which are the second axis of the scale known as the Schwartz Values Scale; Environmentally conscious consumption behaviors tendencies according to as Conservative consumption, Recycling supporting and Environmental purchasing behaviors is aimed to be classified. In order to understand the effect of value structures such as "universalism", "benevolence", "power", "achievement" and "hedonism" on environmental behavior types; A total of 203 data were collected from a university student in the USA using Multinominal Logistic Regression Analysis. According to obtained the model, the individuals who are in the tendency of Conservative consumption according to the individuals who are in the tendency Environmental purchasing behaviors, about values "universalism" and "success" impact on negative; but value "benevolence" as positive; however, it is understood that individuals who are tendency to recycling support and individuals who have a tendency to save consumption do not differ in terms of their value structures.

Keywords:

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MANAS Sosyal Araştırmalar Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 1.936
Cite : 9.822
MANAS Sosyal Araştırmalar Dergisi