Abstract:

Artificial intelligence and machine learning are technologies that provide learning capabilities similar to human intelligence. Such innovative technologies radically change the way the insurance industry does business and offer new opportunities in terms of fast transaction processing, enhanced security applications and always-on accessibility. The use of these technologies directly affects many areas such as data analysis, risk assessment, policy pricing, loss adjustment and customer relations. In this way, insurance companies will be able to analyze large amounts of data more effectively. Advanced image processing techniques and analysis based on algorithms accelerate the evaluation of damage assessment. This study reveals that the effective use of artificial intelligence and machine learning in the insurance sector can create an advantageous situation and will be more effective especially in customer relationship management. In addition, this study will shed light on academic research and sector practitioners.

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