Abstract:

In visual communication design applications, in order for the design to reach the target audience with creative ideas and to increase its memorability, it is expected that the designed work or visual is not similar. However, recently, this situation has changed with the stock images provided by stock sites, affecting and changing the design process. In the study, a questionnaire study was conducted with 410 participants in order to reveal the effects of stock images used in visual communication design applications on the variables of gender, age and education of designers. For the survey, the necessary permission was obtained from the study, for which ethical permission was obtained, included students studying in visual communication design and graphic design departments selected by judgmental sampling method in state and foundation universities in Istanbul, academicians and designers of agencies that are the sector representatives of these departments of universities. Descriptive and relational scanning methods were used in the study. The analyses of the data were made with the Mann-Whitney U and Kruskal-Wallis tests in SPSS software. As a result, differences were determined between the use of stock images in the designs of the participants and the variables of age, gender and education.

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