Abstract:

In this study was to review of the use of cryptocurrencies as payment methods in tourism enterprises on the consumer's purchase intention, In this context, the purpose of this study was to determine the effect of the level of perception of the business using cryptocurrency, the benefit of the consumer in purchasing products or services with cryptocurrency, the confidence in the payment system with cryptocurrency and the functionality of cryptocurrency dimensions on the consumer's intention.In this context, a survey of 270 cryptocurrency users was conducted via Facebook and Twitter from social media networks. The analysis found a significant and positive relationship between the intentions of cryptocurrency users to purchase the tourism product with cryptocurrency and the trust in the method of payment with cryptocurrency, the level of perception of tourism enterprises using cryptocurrency, the benefit of the tourism product without buying the cryptocurrency and the functionality of the cryptocurrency used. Cryptocurrency users have been shown to be willing to purchase the tourism product with cryptocurrency.

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