Özet:

The possibilities offered by new communication technologies have transformed the online environment into a living area that is reflected in various aspects of daily life. This field is sometimes used by users as an extension of daily life and sometimes as an alternative to daily life. This aspect of the online environment applies not only to individual use, but also to the use of online communities. Social media platforms are a useful communication tool for both existing communities and the formation of new communities. The Internet and social media platforms contribute to the participation culture by involving users in the content production process and by allowing them to interact and create the public. Moving from here, the purpose of this study is to briefly understand how participating culture manifests on social media. For this purpose, in the framework of the work, social media, the communities gathered in social media and the ways of individuals in these communities using social media were addressed from a participating cultural perspective. In this context, five different communities existing on social media platforms and three different platforms used by these communities have been selected as a sample for access to maximum diversity by obtaining more data. Accordingly, for research, the netnographic method of Robert Kozinets was used because the functionality of culture at the point of discovery, the possibilities it offers to the researcher and the systematic structure is suitable for research. The netnographic analysis obtained important data on the ways of using social media platforms in different communities, and these data also enabled a broad perspective of participation in social media to be revealed, and in this context, the analysis resulted in a diverse scheme on the functioning of participation in social media. As a result, the data obtained during this research process has created an important framework for the participation process, starting from the user who is the subject of participation and containing the elements and indicators of participation on social media.

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