Abstract:

In contrast to traditional media studies, new media studies examine digital media as an interactional network organization. It also includes communication and media practices associated with information and communication technologies. As the participant plays a role in reproducing and reconstructing the text in the new media, cooperation between the participants is enabled. Social media networks, one of the most important communication tools of new media, are platforms in which people establish relationships and carry out their connections remotely, without any limits, and where they are able to increase their selective affinity tendency. Digital environments, where a culture of convergence is formed by creating non-anonymous profiles of people like Facebook and creating an environment of mutual consensus, give people the opportunity to build a common identity. The position of translation practices in new media is also a projection of the participatory sharing culture. The aim of this study is to make inferences with netnographic analysis through the digital environment translation practices of Bulgarian Turks in a digital environment. The study focused on a Facebook group for Turkish migrants in Bulgaria. The group members are adept at navigating at least two countries, languages, religions, and cultures, and these elements transform fluidly within each other. The study yielded uninterpreted data about their cultural interactions and transfers based on the digital traces of the participants via a netnographic method. It also aimed to present the translation practices of the specified group in a digital environment with a netnographical analysis, with an examination of Henry Jenkin’s convergence culture and participatory culture concepts in network society.

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