Abstract:

This study was prepared as a summary of the master's thesis entitled "Factors Affecting the Success of the Franchising Application: A Research in the Province of Mersin" (Kurt, 2016). The aim of the study is to study the franchising system from the types of strategic cooperation and the factors that influence the success of the system. Strategic cooperation is a tool for to deal with competition by moving together and has become a necessity for most sectors. In today’s business life, these methods are the frequency and commonly applied form of franchise agreements and therefore are the subject of research. In the first part of the study the strategic cooperation, in the second part the literature related to the franchising system was studied, in the third part the literary research was considered to have impacted the success; training, expertise, financial support, audit/control and motivation/work satisfaction factors and their subdimensions were tried to identify with the analysis of the extent to which the success of the franchising system could be affected. The universe of the research consists of a total of 44 franchise buyers from various sectors (wear, food, education) operating in Mersin in November 2015. A survey of 25 questions was aimed at the participants, in the evaluation of the answers; identifiable statistics, reliability analysis, frequency analysis, t-test, anova (variance analysis) statistical methods were used. The findings conclude that training, experience and financial conditions are the main factors in increasing franchise success and effectiveness, and that motivation is the supporting factor.