Özet:

Aggressive commercial practices are a major problem all around the world. If any regulation is not available about this matter, business will benefit from this. It is difficult, if not impossible, for consumer to get their money back. Large proportion of the victims of such sales methods are most vulnerable in society. Therefore aggressive sales tactics are among most important topics. Also in Turkey, the Turkish Commercial Act 2012 (TCA 2012) includes provisions which gives right to claim compensation to the customers who are misleaded or impaired whose judgement, of which the trader is aware (TCA art.55/1(a)). Under art. 55/1(a)8 of TCA 2012, aggressive advertising is not aggressive sales tactic. But such as aggressive advertising is not considered to be honest. These ads are covered by the general provision of unfair practice. All aggressive sales tactics are not unfair. Aggression must be significant and costumer/consumer should be trapped. Also in the Electronic Commercial Act which will in force in May 2015, Consumer Protection Act 2014 and Commercial Advertising and Unfair Commercial Practices Regulation 2015, there are provisions protect costumers against aggressive sales methods.

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