Özet:

The purpose of this research is to analyze consumers' attitudes towards advertising in different age groups, different demographic characteristics. In this research, it was tried to determine the attitudes of consumers towards bank advertisements and advertising reliability. It is also the purpose of this article to determine the extent to which banking services are utilized in Azerbaijan. In this study, a questionnaire was applied in Baku to influence the customer preferences of bank advertisements. The questionnaire survey method was used. 140 current surveys were analyzed with SPSS 16.0. Frequency and factor analysis were done in the questionnaire. The demographic characteristics of the respondents, the usage status from the bank and which advertisements were influenced were analyzed by frequency analysis. Factor analysis was conducted and the customer preferences were collected under five factors. These include "Frequent Users", "Trusting Ads", "Sensitive Against Ads", "Ads Affected" and "Appearance and Quality Likes".

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