Özet:

This study, which focuses on the representation of new social movements in the media, aims to reveal the representation of the "Fancy Women Cycling Tour" action in the mainstream and alternative media. For this purpose, in the theoretical part of the study; Social movements, new social movements and feminism as a sociological concept, and the representation of social movements in the media are conceptually examined. In the analyzing part of the study, the content published on the news portals about the "Fancy Women Cycling Tour", which has recently set an example for the feminist new social movements, has been analyzed with news analysis methods. The sample of this study consists of the internet portals of Cumhuriyet, Hürriyet, Yeni Şafak, Sözcü and Sabah newspapers and the news site Bianet.org. Within the scope of the study, the news published between 2013-2020 were examined with content and discourse analysis. 127 news published on these news portals were analyzed in depth with the content analysis and Teun A. Van Dijk's critical discourse analysis method in order to reach qualitative data. In the discourse analysis it is included in macro, "title", "sub-title", "news entry", "main event and presentation style" and "background information"; in micro, "word choice" and "news rhetoric". In the content and discourse analysis analysis of the study, it was concluded that the mainstream media acted biased in reporting women-oriented social movements. The "Fancy Women Cycling Tour" movement, which is not based on political discourse, was brought to the fore with magazine elements and conveyed positively in all news texts.

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