Abstract:

In today's world, globalization has brought about profound alterations in society and changes in our behavior. Thanks to technological advances, connectivity is part of today's lifestyle. This transformation gives a new general standard of cultural consumption worldwide and how creative and cultural products and services are created, produced, distributed and marketed. In this context, the growing prominence of the 21st century recognizes that creativity and human talent, beyond traditional factors such as labor and capital, have become instruments of promotion and development. The metropolitan area of Cúcuta, where the research takes place, is a border area whose economy has traditionally depended on the political and economic ups and downs between Colombia and Venezuela and shares a great culture, values, history and traditions between the two countries. For this reason, developing the creative economy in the border region is fundamental to creating economic development opportunities and preserving the culture and social identity. This research aims to characterize the Colombian-Venezuelan border's creative industry using the qualitative and documentary methodology, with an exploratory scope. The main results indicate that 1,545 companies are registered in the region and develop diverse activities such as software development, publications, news, music, plastic arts, conservation of historical sites, etc. The type of organization is microenterprises and family businesses with home-grown capital.

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