Abstract:

When you're trying to launch a brand-new product into the market, this is mostly true. When resources are few, competition is fierce, and deadlines are looming, you need something to lean on and serve as a reminder that you are on the right track. The last thing you want to do when launching a new product is to do it without the proper go-to-market strategy structure. Without proper planning, it is impossible to tell if you are pursuing the wrong audience, entering a market too early or too late, or concentrating on one that is oversaturated with similar solutions and you do not need to take the risk of losing time and assets on the introduction of an unsuccessful product. One of the best methods to do it is through what is known as a go-to-market plan. This study goes above and beyond simple repetition. It serves as a guide to assist you in introducing a new product, updating your brand, or selecting a different target market. The goal of this study is to define the go-to-market strategy for start-up companies. Researchers will discuss what a go-to-market strategy is, why startups need one, and how to create one.

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