Abstract:

Numerous examples of artificial intelligence that becomes prominent in all fields over time emerged in the communication field. The experts in the communication field now started to benefit from various impressive properties of artificial intelligence. Sentiment analysis, natural language generation (NLG) and natural language processing (NLP) are some of the fields that communication experts have benefited from artificial intelligence to consolidate their studies. It is possible to analyze the target audience with natural language processing and sentiment analysis and texts generated in the natural language can look like as if created by humans. This study aims to provide a review at the intersection of artificial intelligence and communication field within the related literature and application field. This review study presents the scientific data in the literature and at the same time, provides examples in the application field. These examples consider the developments in the communication field and the role of artificial intelligence in this field and it is found that artificial intelligence is an important factor in the communication field. Accordingly, artificial intelligence algorithms can ve a tool to retrieve data and interpret this data as well as highlighted as an auxiliary element to support the studies in the communication field. If this happens, artificial intelligence algorithms that continuously follow the needs and desires of the target audience, create the most suitable content for the target audience and notify the communication field workers by previously detecting any possible problems will emerge.

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