Abstract:

There has always been a close relationship between propaganda and mass media. Since the target of propaganda is to influence the attitude, belief or behavior of the audience, any means of communication to reach the audience has also been seen as a means of spreading propaganda. Along with social media, there have been significant changes in the scale, scope, organization and speed of propaganda. In this study, the Twitter accounts and posts of the Turkish Embassies of Russia and Ukraine were examined. With the invasion of Ukraine by Russia on February 24, 2022, war started between the two countries. The social media usage practices of the embassies of the warring countries in Turkey regarding the war have been comparatively examined in the context of propaganda. In the first stage of the study, in which quantitative and qualitative analysis were applied at two analysis levels, general information about the use of Twitter accounts of the two Embassies was given. In the next stage, the calculations were interpreted by subjecting them to content analysis at macro and micro levels. It was seen that both representations used propaganda methods in accordance with their purposes and that the Ukrainian Embassy used social media more actively and more effectively.

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