Abstract:

Today, the SPA (salus per aqua) industry has begun to grow due to causes such as urbanization, noise, air pollution, stress and rapid aging. Because visitors are taking advantage of the SPA services offered in the facilities they stay for the purpose of relaxing the mind and body during the holiday. But the elements and expectations that motivate visitors to get the SPA service may vary according to the demographic characteristics such as age. Therefore, the SPA services offered in the accommodation facilities need to be removed and differentiated. Despite the growth of the SPA sector, very limited work has been done in literature to better understand this market. In this context, the purpose of the research is to determine the elements that motivate visitors to experience the hotel SPA during the holidays according to the demographic characteristics such as local visitors, foreign visitors and age. The study used the motivation scale for the SPA experience. The data was collected in May 2018 with a survey applied to visitors using the five-star hotel SPA operating in Antalya according to the principle of volunteering. A total of 140 studies have been conducted. According to the findings, the expression with the highest perception is the expression 'seeking spiritual well-being', while the expression with the lowest perception is the expression 'see as a fashionable person'. Finally, the findings are based on recommendations for implementation.

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