Abstract:

Destination is one of the most important elements of tourism. The fact that quality, price and diversity of the goods and services produced and offered by a destination are at a high level indicates the competitiveness and position of this destination in comparison with other destinations. Comparative advantage of a region is one of the main reasons for visitors to a destination. Destination superiority consists of elements such as the natural resources of the destination, cultural resources, infrastructure and superstructure. The development of a destination depends on the coordination of tourism stakeholders. A destination can increase tourist satisfaction by providing its supply resources to tourists at a qualified level, and thus the number of tourists increases. This study aims to create an information system for destination management by referring to the comparison method. The destination comparison provides concrete information, and therefore it can also provide clear information for the planning of cities. In relation to this, this study provides a comparison of the provinces of Gümüşhane and Trabzon. The data obtained with secondary data sources were systematized and tabulated, and the elements constituting the destination were classified into six headings. By interpreting the classified data, it was aimed to determine the state of the two destinations. For the tourism development of Gümüşhane, promotion activities should be emphasized with an organization to be created with the participation of all stakeholders.

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